edfringereview.com's official launch

Mon 1st August 2011

reviews

Imogen Sarre

at 23:06 on 1st Aug 2011

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Find the real fringe

edfringereview.com (EFR) seeks to promote a part of the Fringe which is extremely stimulating and full of fresh budding talent, yet is often marginalised and does not receive the press coverage it should. We send two student reviewers (from Bristol, Cambridge, Durham and Oxford) to school and university productions, Free Fringe shows, and to a variety of professional performances. By providing two reviews of each performance, we hope to encourage debate and to provide more accurate illustrations of a play's effect on its audience.

The bigger picture

This is edfringereview.com's first time at Edinburgh Festival Fringe 2011. It is based on oxfordtheatrereview.com, a prototype based in Oxford University which has attracted 55,000 unique visitors, 253,000 page impressions, 110,000 visits, 350 different reviewers, 26 team members and Credit Suisse sponsorship since Olivia Edwards and Imogen Sarre launched it two years ago.

Now, having just completed our final year at Oxford, we are going to launch Online Theatre Review Ltd. (OTR), which aims to encourage, promote, and appraise talent and enthusiasm in the media and arts across the country. Comprised of localised sub-sites situated in university towns across the country (e.g. cambridgetheatrereview.com), we hope that the enterprise's national framework will allow artists to make the transition from local to national recognition more easily. With the kind sponsorship of RBS, 40 keen reviewers and the help of nearly 200 productions performing at the Fringe this year,edfringereview.com officially launches OTR.

RBS's sponsorship of edfringereview.com

RBS's strong relationship with the Edinburgh Fringe until the end of last year's festival, with its specific emphasis on financially facilitating free entertainment on the Royal Mile, renders RBS's affiliation with us wholly in line with its commitment to accessibility and open-mindedness in the arts.

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